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How to sell your art prints online with WooCommerce

How to sell your art prints online with WooCommerce – WooCommerce, a powerful eCommerce platform that integrates seamlessly with WordPress, allows artists to sell both physical and digital art prints online to a global audience. By defining their business model and using the tools provided by WooCommerce, artists can launch and run their online stores with ease.

Physical Products vs. Digital Products

When selling art prints through WooCommerce, an artist can offer physical products, which are tangible prints that customers receive by mail, or digital products, which are downloadable files that customers can print themselves. Each type has distinct benefits and requires different approaches for packaging and delivery. Physical products may involve shipping and inventory management, while digital products offer convenience with immediate delivery and no need for physical storage.

Identifying Your Potential Customers

Success in selling art prints online begins with identifying the target audience. Potential customers for art prints include art enthusiasts, interior designers, collectors, and home decor lovers. By analyzing market trends and customer feedback, artists can gain insights into who is interested in their offerings and cater their marketing efforts accordingly.

Creating Product Descriptions

Compelling product descriptions are crucial to selling art online. Artists should provide essential details such as size, material, and special features. Highlighting what makes the art print unique can capture the attention of potential customers and make the product stand out in a crowded online marketplace.

Marketing Strategy

A robust marketing strategy for selling art prints online should leverage social media platforms, email marketing, and SEO to reach a larger audience. It’s important to consistently showcase the artwork on platforms like Instagram and Facebook, as well as to send newsletters and promotional offers through email campaigns.

Choosing Payment Methods

WooCommerce supports several payment methods, including PayPal and credit card payments. When setting up an online art store, artists should evaluate the associated fees and consider the convenience of the checkout process for their customers. Additionally, accommodating multiple currencies can appeal to the international market.

Showcasing Your Art with Product Images

Clear, high-quality product images are imperative to selling art prints online. Using professional lighting and photography techniques, artists can present their prints in the best light possible. Customers should be able to view the artwork from various angles and zoom in on detailed images.

Understanding Your Business Model

Artists should contemplate whether they want to handle inventory and shipping themselves or utilize print-on-demand (POD) services that print and ship the artwork upon order. The chosen business model will influence the artist’s control over the production process and the level of customization offered to customers.

Setting Up Your Online Store with WooCommerce

WooCommerce provides a setup wizard that simplifies the process of building an online store. Customization options enable artists to match the look and feel of their store with their brand, and the integration of POD services can facilitate the sales and fulfillment of art prints.

Managing Inventory and Sales Tax

WooCommerce comes equipped with tools to manage inventory, monitor stock levels, and handle sales tax calculations. These features allow artists to focus on creating art while ensuring the business runs smoothly.

Using Social Media for Promotion

Social media is integral for promoting art prints. With features like Jetpack Publicize, artists can easily share content across platforms. By maintaining an active and engaging presence on social networks, artists can increase visibility and connect with potential customers across the globe.

Creating Demand for Your Art Prints

Creating demand for art prints involves offering appealing products that resonate with customers. This could mean offering limited edition prints, seasonal discounts, or collaborating with influencers. Utilizing high-demand items such as wearable art or pre-designed prints for various products can also stimulate customer interest.

Offering Custom and POD Products

Customized art prints allow customers to receive personalized artwork, adding value and uniqueness to the purchase. With POD services, artists can offer a variety of products featuring their art without incurring the costs or responsibilities associated with printing and shipping, streamlining the sales process on their WooCommerce store.

Physical Products vs. Digital Products

Physical Products vs. Digital Products

When setting up a WooCommerce store, artists must decide between selling physical or digital art prints. Each option offers different benefits and operational considerations.

Physical products require handling and shipping, but WooCommerce simplifies this by integrating with services such as Printful for print-on-demand (POD) art products. This means artists can sell a range of items embellished with their work without managing shipment logistics. With these tools, artists can focus more on creating and less on the operational tasks, as indicated by the data from WooCommerce Analytics, like total sales and product views.

Digital products, on the other hand, eliminate the complexities of physical shipping and inventory but demand secure digital delivery. WooCommerce excels here as it’s tailored for efficient selling of digital downloads on WordPress. It ensures a smooth transaction and immediate product delivery to customers. Using plugins like All in One SEO and OptinMonster not only boosts traffic but also optimizes conversion rates, enhancing the visibility of digital art prints and driving sales.

**Product Type





Shipping & Inventory


Printful, WooCommerce Analytics


None (Digital Delivery)

Instant Download

WooCommerce, SEO Plugins

Having both types of products may cater to a broader audience, offering customers the choice between instant access and tangible collectibles.

Identifying Your Potential Customers

Identifying potential customers is a stride toward ensuring your art prints align with the interests and demands of art enthusiasts, collectors, interior designers, and anyone looking to spice up their living or working spaces. Delve into demographics like age, occupation, and lifestyle to uncover what your audience values in art, whether it’s modern art, landscapes, or abstract pieces that speak to their soul.

Market analysis isn’t just about identifying trends; it’s about connecting to the heartbeat of prospective buyers. Are they leaning towards personalized prints or scouting for pieces that resonate with current interior design vogues? This knowledge lets you tailor your offerings to their specific tastes and preferences for art that feels custom-made for them.

Data analytics and customer feedback are your silent informants in the art world, revealing the secrets behind purchasing behaviors and preferences. Customers’ voices can guide you toward what’s coveted in the world of art, helping to sharpen your focus on the prints that sell.

To pinpoint where these art aficionados flock digitally or in the real world, investigate the nooks of online art forums, social media groups, and even at art exhibitions or interior design showcases. Their online habitat is your opportunity to communicate effectively and invite them to explore your WooCommerce gallery.

  • Demographics: Age, occupation, lifestyle
  • Interests: Modern art, abstract prints, landscapes, portraits
  • Preferences: Unique, customizable, personalized
  • Engagement Platforms: Art forums, social media groups, art exhibitions
  • Feedback Tools: Data analytics, customer reviews

By characterizing your target audience and grasping their needs, you pave the way for a storefront that’s not just about sales, but about forming a community around the love for art. This approach not only boosts your potential customer base but also fosters a deeper brand affinity that resonates with your patrons.

Creating Product Descriptions

Your WooCommerce store is the digital space where your art takes center stage, but it’s the art of description that will bridge the gap between browsing and buying. A well-crafted product description can be that persuasive friend who eloquently convinces potential customers of the value and beauty that your art print promises to bring into their space.

To start, your descriptions should paint a picture as vivid as the art prints they represent. Include the dimensions and materials, certainly, but dive deeper. Is there a story behind the artwork? Does the piece employ a unique technique? Be sure to mention these distinctive details. The materials matter too; if you’re using premium cardstock or archival inks, say so. These specifications offer insights into the quality and longevity of the print.

Remember, you’re not just selling a product; you’re offering an experience. Evoke emotion by suggesting how the art print might transform a room or become a cherished centerpiece. Showcase its potential to elicit joy, contemplation, or inspiration. Art is personal, so if there’s a philosophical or artistic sentiment that underpins your work, share it. This connection makes the piece more than just a commodity—it becomes a conversation, a story, an investment.

Photographs play a crucial role too. Include high-resolution images and close-up shots that capture the rich details of each print. Utilizing natural lighting can bring out the true colors and textures while a sizeable pin-like photo can attract attention from visual platforms such as Pinterest.

Organize your prints into clear, searchable categories like “A3 Fine Art Print” or “A4 Fine Art Print” to streamline the shopping experience. Categorization can aid in navigation and address the specific needs and desires of your clientele.

Keep sentences short and accessible, and don’t forget the power of SEO. Weave relevant keywords naturally throughout your descriptions to improve your online store’s visibility. This tactic doesn’t just cater to your human audience but also to search engines that can bring more organic traffic your way.

Below is a list for quick reference on what to include in your product descriptions:

  • Product visuals: High-resolution main image and detailed shots
  • Emotional appeal: How the print adds value to the space
  • Unique features: Medium, inspiration, and special techniques
  • Quality details: Materials used and quality of the cardstock
  • Artist’s touch: Background and philosophy of the artist
  • Size and texture: Clarity on dimensions and artistic surface
  • Display advice: Framing options and how to display the print
  • SEO elements: Strategic keywords for search engine optimization

By putting genuine thought into your product descriptions, you transform your art prints from mere images on a screen to emotive pieces with a narrative potential customers can connect to. That connection can ultimately inspire a sale, turning admirers into proud owners of your work.

Marketing Strategy

Engaging Your Target Audience Through Social Media Creating a strong presence on social media platforms is essential for artists looking to sell their art prints online. Instagram and Pinterest, with their visual focus, are ideal for showcasing digital artwork. Regular posting of high-quality images and stories will attract followers and engage a community interested in your style. Leveraging these platforms is not just about creating awareness; it’s also about creating desire and making your art part of your followers’ daily lives.

Maximizing Visibility with Paid Social Media Ads To complement organic reach, consider using paid social media ads. These ads can be powerful in reinforcing brand visibility across different social channels. Facebook and Instagram offer targeted advertising options that can help you reach your ideal customer demographic, increasing the chances of converting viewers into buyers.

Expanding Reach Beyond Social Media While social media is vital, expanding your marketing mix can further broaden your reach. Email marketing platforms like MailPoet, which are designed for WordPress users, enable you to send personalized newsletters and special offers directly to subscribers’ inboxes. This direct line of communication keeps your art top-of-mind and can drive sales by informing subscribers about new prints, exclusive sales, or limited-time promotions.

Using SEO and Blog Content to Drive Traffic Complementing your social media efforts with robust SEO techniques and blog content is another strategy to drive targeted traffic to your WooCommerce store. Providing valuable content on your blog not only improves your site’s search engine ranking but also positions you as an authority in your niche, encouraging more visitors to browse and purchase your prints.

Table: Online Marketing Strategies for Art Print Sales





Social Media Presence

Instagram, Pinterest

Showcasing artwork and engaging with followers

Increases brand awareness and community engagement

Paid Social Ads

Facebook, Instagram Ads

Targeting specific customers

Enhances visibility and customer acquisition

Email Marketing


Sending newsletters and special offers

Personalizes engagement and drives direct sales

SEO and Blogging

WordPress with SEO plugins

Improving search engine rankings and providing value

Higher organic traffic and establishes artist authority

Automation Workflows


Targeting promotions based on WooCommerce data

Nurtures long-term customer relationships

Social Sharing Tools

Jetpack Publicize, WooCommerce Facebook Extension

Simplifying social sharing, tracking conversions

Optimizes ad campaigns and targets audience effectively

Leveraging Email Marketing and Partnerships Email marketing campaigns should be personalized and echo the voice of your brand. Share your creative process and behind-the-scenes snippets to foster a more personal connection with your audience. Additionally, consider collaborating with other artists or influencers who resonate with your target audience, thereby amplifying your reach and adding credibility to your brand.

Collaborating for Greater Exposure Further your reach by participating in digital art fairs, online competitions, or cross-promotions with compatible businesses. These activities can introduce your art prints to a global audience, creating new opportunities for exposure and sales.

By deploying a diverse marketing strategy that includes both social media and direct marketing tactics, as well as search engine optimization and valuable content creation, you can effectively reach and nurture potential customers around the world.

Choosing Payment Methods

When setting up your WooCommerce store to sell art prints online, the selection of appropriate payment methods is vital to enable a smooth transaction process for your customers. WooCommerce supports various payment options, including major ones like PayPal, credit cards, and even cash on delivery, which can cater to different preferences and ensure flexibility.

Consideration of Payment Gateway Fees Choosing the right payment gateway requires careful consideration of associated fees. These typically include a percentage of the sale, around 2.9% on average, along with potential flat fees. It’s necessary to balance these costs against the benefits each gateway offers to find the most cost-effective solution for your business.

The Importance of an Easy Checkout Process The checkout experience can significantly influence conversion rates. Opt for a payment gateway that enables customers to complete their purchases without leaving your website, as this can lead to a more seamless and reassuring buying experience.

Global Sales Considerations For artists looking to tap into the international market, selecting a payment gateway that can handle multiple currencies is critical. This feature not only provides convenience to your global customers but also positions your store to capture a wider audience.

Subscription-Based Art Products If your business model includes offering subscription-based art prints, make sure that your chosen payment gateway supports recurring payments. This functionality is crucial for automating subscription billing, making it hassle-free for both you and your customers.

Recommended Payment Options for WooCommerce WooCommerce integrates with several reliable payment gateways including PayPal and Stripe, ensuring secure payment collection. A standout option is WooCommerce Payments, designed to offer a seamless checkout experience right from the WordPress dashboard. This option includes features like Apple Pay integration and straightforward management of payments and refunds, making it a popular choice for many online stores.

By carefully reviewing and selecting from the available payment methods, you can optimize the sales process for your art prints, offering convenience for customers and ensuring the financial health of your business.

Table: Comparison of Popular Payment Gateways for WooCommerce

Payment Gateway

Transaction Fees

Checkout Experience

Multi-Currency Support

Recurring Payments

Additional Features


2.9% + flat fee




Global brand recognition, Buyer Protection


2.9% + flat fee




Apple Pay integration, Real-time Reporting

WooCommerce Payments

Competitive rates




Direct dashboard management, Simplified refunds

By comparing the features and fees of these popular payment gateways, artists can make an informed decision that aligns with their eCommerce platform strategy and customer demands.

Showcasing Your Art with Product Images

When it comes to selling art prints online, the quality of the product images can make all the difference. These pictures are the first interaction that potential customers will have with your art, so it is crucial to ensure they are high-quality and professional. Here are some tips to help you create visually appealing images of your art prints:

Capture the Details with High-Quality Images: High-resolution images allow viewers to appreciate the fine details of your prints. Use crisp, clear photographs to represent the textures, colors, and nuances of your artwork accurately.

Engage with Variety: Different angles and close-up shots can offer an in-depth look at your art prints. By including multiple views, you give customers a more complete picture of what they can expect.

Professional Presentation: Investing in good lighting and photography equipment will pay off by enhancing the quality of your images. Even lighting without any harsh shadows can showcase your art prints in the best light.

Consistency is Key: Maintain a cohesive aesthetic across all your product images. This not only makes your online store look professional but also helps to build a recognizable brand image that customers can trust.

Use a Table to Compare Lighting Techniques:

Lighting Technique


Best for

Natural Light

Soft, indirect lighting from outside

Highlighting true colors and softer details

Studio Light

Professional lights with diffusers

Emphasizing textures and sharpness

Mixed Light

A combination of natural and studio light

Creating dynamic contrasts

By following these tips, you’ll be more likely to engage potential customers and persuade them to make a purchase. High-quality product images demonstrate the value of your art and can significantly enhance the visual appeal of your WooCommerce store.

Understanding Your Business Model

When venturing into the digital marketplace to sell art prints, it’s essential to have a grasp on the various business models available to you. Each model comes with its own set of benefits and challenges, and the one you choose should align with your goals, resources, and the level of involvement you’d like to have in the production and fulfillment process.

Direct-to-Consumer Sales: In this model, you, as an artist or seller, are responsible for the production, inventory, shipping, and customer service. While this method grants you complete control over the product quality and presentation, it also requires more legwork in terms of inventory management and customer interaction.

Print-on-Demand (POD): POD services are a popular choice for artists who want to minimize upfront costs and avoid inventory management. With POD, the printing and shipping of art prints are handled by the service provider each time a customer places an order. This model allows for a hands-off approach to fulfillment, although it typically offers lower profit margins compared to direct sales.

Digital Downloads: Selling high-resolution digital downloads of your artwork offers customers a more affordable and immediate option to enjoy your work. This model can significantly broaden your audience and is cost-effective, requiring no physical inventory or shipping. However, it opens up the risk of unauthorized distribution.

Custom Art Prints: Offering customization options adds a unique selling proposition to your store. This approach caters to customers seeking personalized artwork and can lead to higher price points and customer satisfaction. Custom work often requires more time and interaction with customers but can foster a more engaged following.

Hybrid Model: A blend of different sales approaches can potentially maximize revenue and reach a wider audience. For example, combining direct sales of premium prints with POD services for standard prints and digital downloads could cater to different customer needs and preferences.

To help you decide which model suits your art business best, consider the following points:

Business Model

Control Level

Upfront Costs

Profit Margin

Customer Interaction











Digital Downloads





Custom Art Prints










Remember, there’s no one-size-fits-all model; successful online art sales often involve a tailored approach that fits the artist’s workflow preferences and customer demands.

Setting Up Your Online Store with WooCommerce

Creating an online store with WooCommerce represents a powerful opportunity for artists and designers to showcase and sell their art prints to a global audience. WooCommerce simplifies the process of building a professional online store with its intuitive setup wizard. This feature walks you through the critical steps, from choosing a design to adding your first products, making it easier for artists unfamiliar with eCommerce to get started.

Once your WooCommerce store is running, you have access to a variety of customizable product options. These allow you to tailor your offerings to the unique preferences of your target audience. You can create various types of products, from simple product listings for standard prints to more complex offerings that incorporate custom product options for bespoke orders. Displaying your art has never been more customer-centric, with features that enable a responsive and engaging experience for potential customers.

Payment processing is a breeze with WooCommerce’s diverse payment gateway integrations. Whether you opt for PayPal, accept credit cards, or various other payment methods, selecting the right processor for your store enhances your customers’ purchasing experience and ensures smooth transaction processing.

For digital artists and designers seeking an efficient way to import and sell their creations, WooCommerce partners with platforms like creativehub, providing a hassle-free method to list digital art products. A simple click is all it takes to transfer your high-resolution digital art prints into your online store, ready for customers to purchase and download.

In addition to direct sales, WooCommerce supports the integration of print-on-demand products, making it an excellent choice for a hybrid business model. Artists can offer high-quality POD goods that are fulfilled and shipped directly to buyers, requiring minimal involvement in the logistical aspects of print fulfillment. This service is particularly beneficial for physical products that complement your art, such as apparel items and custom products.

By combining WooCommerce with WordPress, artists gain optimal control over their website, which is recommended for selling numerous products without incurring high transaction fees. WooCommerce exposes artists to a broader audience and can help convert art lovers into paying customers by effectively utilizing marketing strategy on social media platforms and leveraging blog post content to drive attention to your digital art products.

Here’s a quick checklist of steps you need to take when setting up your WooCommerce store:

  1. Install WooCommerce on your WordPress site.
  2. Use the setup wizard to configure basic settings.
  3. Choose your preferred payment gateways and set up payment methods.
  4. Import your product list, including digital art and physical products.
  5. Create compelling product descriptions and upload high-quality product images.
  6. Add print-on-demand options if applicable.
  7. Configure shipping settings, including integrating sales tax calculations if needed.
  8. Customize your store design to reflect your brand and appeal to your target audience.
  9. Link your social media profiles to reach potential customers on various platforms.
  10. Launch your store and start selling your art prints online!

By following these steps, artists can effectively utilize WooCommerce as a robust platform for digital and physical art sales, providing the needed exposure and tools for success in the digital marketplace.

Managing Inventory and Sales Tax

When diving into the logistics of managing your inventory with WooCommerce, artists will find an efficient system well-suited to the unique demands of selling art prints. The inventory management system available within WooCommerce is designed to minimize the challenges associated with tracking stock levels. By setting up automated alerts, artists are promptly notified when inventory levels are low, ensuring that they never miss an opportunity for a sale due to stock shortages.

In parallel, sales tax management is a crucial aspect of your WooCommerce store, especially if you’re dealing with physical products. Thankfully, WooCommerce comes equipped with integrated tools that simplify this process, helping you remain compliant with varying tax requirements. By automating sales tax calculations and incorporating them into the checkout process, artists can spend more time creating and less time worrying about the intricacies of tax laws.

Using Social Media for Promotion

Promoting your art prints in the vast landscape of social media can be a game-changer in expanding your reach and attracting potential customers. When you harness the power of platforms like Instagram and Twitter, you are opening up a gallery without walls to showcase your digital art products and connect with followers who appreciate your craft. An active and engaging presence on these platforms allows for frequent showcasing of new works, creating a buzz amongst your target audience – the art lovers and collectors intrigued by your unique style.

Instagram & Twitter: Visual Impact Makes All the Difference

Creating visually appealing posts of your art prints can stimulate interest and conversation around your work. Utilize features like Instagram stories, live sessions, and Twitter threads to regularly share behind-the-scenes peeks, your creative process, and the finished art prints. Doing so fosters an intimate connection with your audience and makes them feel part of your artistic journey.

Utilizing Jetpack Publicize & WooCommerce Facebook Integration

Integrating advanced tools like Jetpack Publicize into your WordPress site is essential to streamline your social media marketing efforts. It enables you to share your art and blog posts easily with wider circles, tapping into the networks of visitors, friends, and family. Meanwhile, the WooCommerce Facebook Extension goes a step further by assisting you in tracking conversions from Facebook ads and enabling precise ad targeting through the use of tracking pixels. This means your art isn’t just being seen – it’s driving measurable engagement and sales.

Creating Demand for Your Art Prints

To catalyze a steadfast demand for your art prints, it’s crucial to leverage a multifaceted marketing strategy. Delving into the digital realm allows artists to utilize print-on-demand (POD) business models, empowering them to sell art without upfront investment in inventory. This setup not only alleviates the financial burden but also simplifies logistics, as the POD service takes care of printing, packaging, and shipping.

Engage with Content Marketing

Crafting compelling content is a powerful way to pull potential customers towards your WooCommerce store. Content can range from blog posts that take readers behind the scenes of your creative process to helpful guides on how to choose the right art print for their space. By infusing keywords and SEO best practices into content, you enhance the store’s visibility, thus drawing art admirers from search engines directly to your digital doorstep.

Offer Exclusive Deals

To drive more traffic and sales, consider offering exclusive deals. For example, you might provide a discount on photography sessions to customers who purchase photo frames, seamlessly connecting different facets of your art business. These bundled offers can be highly appealing, as they provide added value for your customers.

Utilize Email Marketing Tactfully

Email marketing is an intimate approach to keep your engaged audience in the loop. Carefully crafted emails about new prints or limited-time offers can entice your readers without oversaturation. Strike a balance in your email frequency to keep your subscribers interested and looking forward to your updates.

Active Social Media Presence

Platforms like Instagram and Twitter are your exhibition space. Exhibiting your artwork consistently helps to establish a solid presence, drawing in an audience that’s keen on art prints. Showcasing the quality and diversity of your prints regularly can ramp up interest and anticipation among your followers for your next release.

Embrace Collaboration and Visibility

Participation in digital art fairs, online contests, and collaborations with personalities in your niche can expose your work to broader audiences. Each of these channels serves to amplify your reach and solidify the demand for your art prints. Engagements like these can turn the spotlight on your work, tempting a community of art lovers to explore and invest in your artistic offerings.

By employing these strategies, artists can not only situate their WooCommerce store in the public eye but also nurture an environment where the demand for their art prints thrives.

Offering Custom and POD Products

In the realm of selling digital art products, artists and online stores have the transformative option of offering both custom products and print-on-demand (POD) art prints. Custom art prints allow sellers to offer a unique, personalized touch with various fonts, sizes, colors, and paper types that cater to the specific tastes of their target audience. This approach provides an exclusive experience for customers seeking a bespoke piece of art.

Alternatively, print-on-demand products have revolutionized the way artists sell their work, aligning with eCommerce platforms like WooCommerce to create a streamlined business model. With POD, artists can add a wide array of items to their WooCommerce store without stocking inventory or managing physical products. By integrating with POD companies such as Printful, artists can upload their artwork and select the desired printable items, printing techniques, and customization options available.

With POD, once a customer purchases a product, the POD company takes responsibility for printing and fulfilling the order. This on-demand service offers flexibility and is particularly well-suited for small orders, as pricing remains consistent irrespective of the quantity thanks to Direct to Garment Printing technology. The result is a business model that allows sellers to retain full control over their revenue without the need for handling inventory or fulfillment logistics.

Partnering with a high-quality POD company ensures that the artist’s creative vision is translated into beautifully crafted prints, with the assurance of quality production and timely shipping. The end-to-end solution from design upload to order delivery allows digital artists to focus on their creative work while still capitalizing on the robust eCommerce platform that WooCommerce provides.

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